"I believe that this is a practical world and that I can count only on what I earn. Therefore, I believe in work, hard work."
-The Auburn Creed
Foundations of Public Relations
This course was designed to overview the public relations practices and topics in the private industry and public sector.
Case Studies and Ethics in Public Relations
This course was designed to give us examples of effective and ineffective public relations messages in the media.
Multimedia Writing for Public Relations
This course was designed to have us write actual messages for the public using PR messages including media kits, press releases, and annual reports.
Style and Design in Public Relations Messages
This course gave us an introduction to the style and design in public relations messages which gave us insight on applications like TextWrangler, Adobe Photoshop, and Adobe Indesign.
Public Relations Survey Research Methods
This course put our public relations skills using real-world examples. We were paired with companies that needed help conducting research to expand their business and clientele.
Public Relations Campaigns
In this course, we applied our theory, research data and problem-solving techniques to real-world public relations strategies by teaming up with companies that needed help expanding their business and clientele.
Other Relevant Coursework
Journalism & Communication
- Journalism Fundamentals
- Concepts in Communication and Journalism
- Communication in Organizations
- Public Speaking
- Intercultural Communication
- Principles of Microeconomics
- Business Law
- Principles of Marketing
- Principles of Management
- Human Resource Management